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What is clean beauty?

“Clean beauty” reminds me of the film “Pretty Woman”, when handsome Richard Gere asks what’s her name. She answers: “whatever you want it to be”.

Clean beauty is whatever you want it to be. But, in short, it’s an advertising ploy. Convince people that everybody is selling toxic products and you are the only one they an trust. Right, it’s the same tool used by politicians who lie.


Here is an example of a products advertised as “clean beauty”:

Water, Glycerin, Green Tea Leaf Extract, Acetyl Hexapeptide-8, Caprylic/Capric Triglyceride, Hydroxypropyl Cyclodextrin, Palmitoyl Tripeptide-38, Panthenol (Provitamin B5), Pinus Pinaster Bark Extract, Acacia Seyal Gum Extract, Tocopheryl Acetate, Ascorbyl Palmitate, Ethylhexyl Palmitate, Witch Hazel Water, Horse Chestnut Seed Extract, Matricaria Flower extract, Allantoin, Xanthan Gum, Sodium Citrate, Microcrystalline Cellulose, Cellulose Gum, Potassium Sorbate, Sodium Hydroxide, Phenoxyethanol Ethylhexylglycerin, Natural Fragrance Oil.

This product is clean (there is no dirt in it). That’s it.  It certainly doesn’t contain collagen, although it says that it contains “plant collagen.” Plants don’t make collagen, so what are they talking about?

Don’t buy the hype or the lies.