Answer: We understand the seriousness of the problem and we face it differently. The key concept is that the skin is alive and quite capable of doing its job, until it isn’t. What has changed?  The skin ages, or is damaged, or the environment changes and overwhelms the defenses. Our answer: we replenish the skin’s natural defenses, by carefully following the established antioxidant system already at work in our skin.  We don’t innovate in the sense that we don’t build from scratch, we only refresh, “top-up” the natural order. We can achieve this because we understand how the skin functions:  its anatomy, physiology, biochemistry, and molecular biology.  Amazing scientific advances … Continue reading How to protect and repair the skin: a new paradigm. ROS* and antioxidants.