Posts Tagged ‘immortelle’
January 18th, 2020 by Dr. Hannah Sivak
The flowers of Helichrysum italicum are so tempting for marketing. Immortelle (in French), everlasting (in English), siempreviva (in Spanish). Words are powerful, and together with our brains, always looking for magic in a world that does not offer it, is a great combination that can be used to sell you, the potential customer, anything. It seems obvious that the essential oil of this flower has nothing to do with extending human life, it is just that the clusters of yellow flowers retain their color after picking and are used in dry flower arrangements. Another name for this pant is “curry plant” but you could not sell a product with that…