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Drunk Elephant: does cute beat science?

October 20th, 2019 by Dr. Hannah Sivak

As a skin care company, do we need to be cute to be successful?  It is too late to change our name, Skin Actives Scientific to something cute like “troll skin” or “sweet minuet”.  Philosophy is already taken. What should matter to our customers is whether there are ingredients in other brands that we should envy.  Trust me: this does not happen often because we are so cutting edge.We know what works, we are up-to-date with scientific literature and we can find or make anything that is worth gaving. Specifically, do I envy any ingredient in Drunk Elephant?  Because if I envied a cute little fridge or a fancy container,…

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