What can you do about it? Lots more than wrapping a scarf around your neck.
Makeup can hide, cosmetic surgery can cut, but neck and hands will show the real age of your skin.
What can you do about it?
You can write a great book as Nora Efron did (“I feel bad about my neck”) or you can wear fancy silk scarves. If you don’t feel like writing a book or don’t like the idea of wearing a scarf in Summer, you have an alternative. Don’t just privilege your face over your neck and hands; they are all part of your body. Use the same products you use on your face, preferably Skin Actives products, to take care of your skin wherever it needs to be taken care of.
The skin of your neck is likely to be thinner than that of your face, and it has been exposed to the sun just as much. I would go first (emergency!) for the collagen and ELS serums. You should see improvements within a month or so, and the worse your neck looks now, the nicer the improvements you will be able to notice. ROS* BioNet, apocynin, epidermal growth factor are actives that can help your skin restore biochemistry and recover elasticity.
DISCLAIMER: These claims have not been evaluated by the FDA and are not intended to diagnose, cure, treat or prevent any disease.