Mother Dirt.: the ingredients, the advertising gimmick and reality.

Note: another complicated post but one that relates to the popularity of “probiotics” in cosmetics. Why the name, Mother Dirt? I think the idea behind the advertising is to appeal to our nostalgia for a Nature that we never knew. The excuse? That hygiene in modern life kills the bacteria we need to make our skin happy. The solution? Spray bacteria on your skin, not one of the bacteria known to live in our skin as “commensals” but one that happens to prefer wastewater, rich in ammonia which they can oxidize (and use the energy obtained to fix carbon dioxide as plants do) and live on. They can’t use other … Continue reading Mother Dirt.: the ingredients, the advertising gimmick and reality.