Did you see the latest “personalized” Clinique?
But the new gimmick takes some chutzpah: 15 products (5×3) is not personalized.
What do you get for $39? You get 3.9oz (117mL) of a base cream, lotion or gel, plus 0.1 oz (3mL) of a concentrate that contains some ingredients with undefined anti-aging benefits like caffeine, taurine and whey protein.
What’s the problem? I like Clinique moisturizers because they work for very dry skin because they contain mineral oil (you can add this to any base cream for 5 cents, though). But, Clinique has very few actives as such. Its products can moisturize and very little more.
For example, Clinique’s concentrate for wrinkles contains the following
Water, Butylene Glycol (solvent), Whey Protein(like in protein drinks), Pentylene Glycol (solvent), Glycerin, Sodium Citrate (pH adjuster), Sweet Almond Seed Extract (left after oil extraction), Caffeine, Porphyridium Cruentum Extract, Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Micrococcus Lysate, Pullulan, Caprylyl Glycol, Ethylhexylglycerin, Taurine, Hexylene Glycol, Hydroxypropyl Methylcellulose, Lecithin, Xanthan Gum, Carbomer, Polysorbate 20, Disodium Edta, Phenoxyethanol, Blue 1, Red 33.
This concentrate can do very little for your skin. The pullulan, hydroxypropyl methylcellulose, and whey protein may help stretch the skin in a temporary make-up-like effect.
Glycerine is always nice, a good humectant. Caffeine can help with puffy eyes, but not with wrinkles. And so on.
If you want to personalize your skin care treatment, look at all the option Skin Actives offers you, with the most advanced actives anywhere, for acne, UV damaged skin, scars, rosacea, etc.
Our actives include epidermal growth factor, keratinocyte growth factor, antioxidant proteins, small molecular weight antioxidants, glycans, anti-AGE, and more. You can’t have advanced, individualized skin care without the right actives.
Want a personalized anti-age cream?
Take an 8oz empty jar and add the following:
4 oz. European base cream
1 oz. Collagen serum
0.5 oz ELS serum
and mix! You now have in your hand an advanced anti-age treatment. If you want to make it extra emolient, add a hint of petrolatum. Use a couple of times a day.
You wish to personalize it further? Maybe add an active that you always wanted to try. Or add some more sea kelp bioferment (of classic La Mer fame). But it is great “as is”.
To complete this anti-age treatment, use Vitamin A cream at night.
What do you gain by choosing the Skin Actives option? Look at the ingredient list of your new anti-age treatment, with the best of the best anywhere.
Seakelp (Lactobacillus/Kelp Ferment Filtrate) Bioferment, Glycerin, Sodium PCA, Magnesium Ascorbyl Phosphate (Vitamin C), Hydrolyzed Collagen, Sodium Hyaluronate (Hyaluronic Acid), Boswellia Serrata Extract, Centella Asiatica (Gotu Kola) Extract, Carnosine, N-Acetyl-D-Glucosamine, Niacinamide, Betulinic Acid, Camellia Sinensis (Green Tea) Epigallocatechin Gallate, Glutathione, sh-Polypeptide-2, sh-Oligopeptide-1 (Epidermal Growth Factor),Squalane, Linum Usitatissmum (Flax) Seed Oil, Rosa Canina (Rosehip) Seed Oil, Lecithin, Salvia Hispanica (Chia) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Tocotrienols, Tocopherol (Vitamin E), Astaxanthin, Lycopene, Xanthophyll, R-Alpha Lipoic Acid, Beta-Carotene, Docosahexanoic Acid, Ceramide-3, Cholesteryl Oleyl Carbonate (and) Cholesteryl Nonanoate (and) Cholesteryl Chloride (and) BHT, Phytosterols, Oryzanol in a rich base cream, with no gragrance to irritate your skin and everything your dermis and epidermis need to do a good job.
instead of a dilute solution of mostly nothing: Water, Butylene Glycol (solvent), Whey Protein, Pentylene Glycol (solvent), Glycerin, Sodium Citrate (pH adjuster), Sweet Almond Seed Extract, Caffeine, Porphyridium Cruentum Extract, Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Micrococcus Lysate, Pullulan, Caprylyl Glycol, Ethylhexylglycerin, Taurine, Hexylene Glycol, Hydroxypropyl Methylcellulose, Lecithin, Xanthan Gum, Carbomer, Polysorbate 20, Disodium Edta, Phenoxyethanol, Blue 1, Red 33.