What does it take to advertise a new “esthetic” procedure? Nothing. Just a name. And a long disclosure form for you to sign.
“CoolSculpting” , a.k.a. cryolipolysis, consists in freezing parts of your body you may thing are too “bulgy”. Diet and exercise would take months to make a difference so, why not just kill the tissue by freezing it. Because the dead cells will not simply evaporate. The body may respond to the stress in some unexpected ways. This is not just for women but also for males.
Remember that rare (is 1% rare?) may be you. Statistics are us.
Andreas Nikolis, MD, MSc, FRCSC, Kaitlyn M Enright (2021)A Multicenter Evaluation of Paradoxical Adipose Hyperplasia Following Cryolipolysis for Fat Reduction and Body Contouring: A Review of 8658 Cycles in 2114 Patients, Aesthetic Surgery Journal, 41: 932–941,